Writer’s Block as a Springboard for Content
One of my clients said to me today that they need to blog more but they just don’t have any ideas. Writer’s block is a common problem that we all experience. If you are new to blogging, it happens because you don’t know where to start. If you’ve been blogging for a long time, you just run out of topics to write about.
What Do People Ask You?
When discussing your business do people have questions? What types of questions are they? Technical? Opinion? Whatever it is, it is possibly a blog post. For example, if you sell custom furniture, you would likely get questions about types of materials used. That one question could lead to multiple blog posts. “Why I prefer working with oak over pine?” “What is the best wood to build a dining room table?”
Why is this a Great Way to Break Writer’s Block?
First, you probably get questions on a daily basis that you think are pretty easy to answer. You already know the answers because you are the expert. If someone asks a question, it means others have that question as well.
Second, how do you use google these days? Siri? More and more people use search tools asking a question. For example, How do I select a web designer? (that’ll be an upcoming blog post from me). Meaning, your blog post may come up in search results. This has a positive impact on SEO (Search Engine Optimization).
Conclusion – Writer’s Block as a Springboard for Content
This blog post is actually due to my own writer’s block and my client asking a question. This, in turn, made me realize there are so many questions that can be used as a springboard for content. This post is that practice put into use.