How I Beat the Industry Standard by 4X? (Part 1)

Email Marketing is Tough! If an email doesn’t catch the reader’s attention within a few seconds, it typically goes straight to the trash bin, or if they’re like me, it sits in my inbox forever. This past week I sent out a marketing email to a group of attorneys regarding my services. Let’s breakdown what…

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This Post is Performing 95% Better Than Other Posts

Your Facebook Post is Performing 95% Better Than Your Other Posts If you have a Facebook page, you likely have a received a notification at some point that says “your post is performing 95% better than other posts. Boost it for $20 to reach X number of people.” Have you ever wondered how Facebook determines…

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Instagram Turning the Tide on Snapchat?

Instagram vs. Snapchat…What’s The Beef? Last year, Instagram launched “Stories.” A very Snapchat-like feature which allows users to make short little video clips that eventually go away. Perfect to share something that isn’t quite picture-perfect that you’re not cool with being on your Instagram account for all eternity (or unto the aliens get us).  …

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Bands & Artists: Tired of Being Almost Famous?

Treat Your Band Like a Business! You’ve heard this before, right? Probably all too many times. Typically, what do you think of when someone says “you need to treat your band like a business?” Many will say investing in better gear, taking rehearsals seriously, saving gig money for recording…and all of those are correct answers.…

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What to Blog About When You Have Writer’s Block?

  Writer’s Block as a Springboard for Content One of my clients said to me today that they need to blog more but they just don’t have any ideas. Writer’s block is a common problem that we all experience. If you are new to blogging, it happens because you don’t know where to start. If…

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Architects and Plumbers

I’m sitting in the Atlanta airport after a week of meetings with clients and a potential client.  I’m admittedly a big fan of Gary Vaynerchuk.  Some of the talks he gave play an important role in my determination to “go it alone” instead of going to work for someone else.  I take some time each…

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Are You A Mozart, Bach, or Beethoven? (Finding the Voice of Blue Mosaic)

I’m one of those people who have a million thoughts running through my mind at any given moment. I’m constantly tweaking ideas, perfecting them. It makes me think of the great composers (of which I am not), but more about their mindset. Mozart would write furiously and just rip it out, the original “one and…

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Why and What….

Hello and welcome to Blue Mosaic Web and Technology Solutions. BMWT for short, yes I know I’m missing the S but that just seems like one too many letters so I’m going with it. What’s BMWT About? It’s growing on you already, isn’t it?  BMWT provides several different technology-related services focused on the small and…

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