How I Beat the Industry Standard by 4X? (Part 1)
Email Marketing is Tough! If an email doesn’t catch the reader’s attention within a few seconds, it typically goes straight to the trash bin, or if they’re like me, it sits in my inbox forever. This past week I sent out a marketing email to a group of attorneys regarding my services. Let’s breakdown what…Read More
This Post is Performing 95% Better Than Other Posts
Your Facebook Post is Performing 95% Better Than Your Other Posts If you have a Facebook page, you likely have a received a notification at some point that says “your post is performing 95% better than other posts. Boost it for $20 to reach X number of people.” Have you ever wondered how Facebook determines…Read More
Instagram Turning the Tide on Snapchat?
Instagram vs. Snapchat…What’s The Beef? Last year, Instagram launched “Stories.” A very Snapchat-like feature which allows users to make short little video clips that eventually go away. Perfect to share something that isn’t quite picture-perfect that you’re not cool with being on your Instagram account for all eternity (or unto the aliens get us). …Read More
Bands & Artists: Tired of Being Almost Famous?
Treat Your Band Like a Business! You’ve heard this before, right? Probably all too many times. Typically, what do you think of when someone says “you need to treat your band like a business?” Many will say investing in better gear, taking rehearsals seriously, saving gig money for recording…and all of those are correct answers.…Read More
What to Blog About When You Have Writer’s Block?
Writer’s Block as a Springboard for Content One of my clients said to me today that they need to blog more but they just don’t have any ideas. Writer’s block is a common problem that we all experience. If you are new to blogging, it happens because you don’t know where to start. If…Read More
The Case of the Cliche Web Designer (AKA Hey Buddy, How About You Follow Your Own Advice?)
I’m A Cliche Web Designer. No, not in the sense that my work is cliche. I mean, it may be, but that’s another blog post. I am the cliche’¹ of a web designer/digital marketer without an active website that I’m promoting as well as my client’s sites. Here is my list of excuses: I didn’t…Read More
Architects and Plumbers
I’m sitting in the Atlanta airport after a week of meetings with clients and a potential client. I’m admittedly a big fan of Gary Vaynerchuk. Some of the talks he gave play an important role in my determination to “go it alone” instead of going to work for someone else. I take some time each…Read More
Are You A Mozart, Bach, or Beethoven? (Finding the Voice of Blue Mosaic)
I’m one of those people who have a million thoughts running through my mind at any given moment. I’m constantly tweaking ideas, perfecting them. It makes me think of the great composers (of which I am not), but more about their mindset. Mozart would write furiously and just rip it out, the original “one and…Read More
Why A Business Should Hire A Web Designer? (Or That Time I Learned from YouTube How To Change My Car’s Headlight).
No, Not That Car… It would be nice though, I imagine. I’m not really a “car guy” per se. I like a good looking car, but ultimately for me, they are about getting me from point A to point B. So, I’m cool with my 08′ Impala, bad headlight and all. But I Thought You…Read More
Why and What….
Hello and welcome to Blue Mosaic Web and Technology Solutions. BMWT for short, yes I know I’m missing the S but that just seems like one too many letters so I’m going with it. What’s BMWT About? It’s growing on you already, isn’t it? BMWT provides several different technology-related services focused on the small and…Read More