The Case of the Cliche Web Designer (AKA Hey Buddy, How About You Follow Your Own Advice?)

I’m A Cliche Web Designer.

No, not in the sense that my work is cliche. I mean, it may be, but that’s another blog post. I am the cliche’¹ of a web designer/digital marketer without an active website that I’m promoting as well as my client’s sites.

Here is my list of excuses:

  1. I didn’t like my original site and needed to rebrand it.
  2. I had a rush of business from clients and needed to focus on that.
  3. I couldn’t figure out what I really wanted to say.
  4. My site was more of what I think a website should look like and less about my unique voice and why working with me may be the right choice.
  5. There is so much to do it just feels insurmountable.

Now, these all may be true to a certain degree, but so what, tough! Nothing is ever going to be perfect. You put your best effort forward and you build on that. I misstepped and I’m calling myself on my own…stuff. OK, now that I’ve publicly flogged myself, what am I doing?

List #2

(I’ve grown to like lists, what can I say).

  1. Relaunching my site now, unfinished and imperfect (more about that in a moment). – Check, done.
  2. Writing a new blog post. – Check, done.
  3. Post to social media sites. – Incoming, by the time you read this, yes, Check, done.

 

Don’t Sweat the (SEO) Technique²

I’ll be adding onto the site more and more over the coming days, weeks, months. Oh hey, website growth is a good SEO technique. It’s also good to get traffic to it. I wish I could say I planned this but I didn’t. I have my list of excuses but now I’m going to capitalize on it.

The Takeaway

We all make mistakes, missteps, etc. Take a moment and figure out how you can learn and capitalize on them. A wise man once sang “You’ve got to lose, to know how to win.”³

 

Notes:

  1. This cliche applies to all kinds of business owners, not just web designers. Put your work out there, suck, learn, get better, grow.
  2. Don’t Sweat the (SEO) Technique is a reference to an old rap song “Don’t Sweat the Technique” by Eric B. and Rakim.
  3. Yes, there is wisdom in Aerosmith song lyrics. That’s a line from “Dream On.” It’s pretty genius when you think about it.

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