PROPOSAL FOR COMPASS CONVERSIONS
INTRODUCTION
A website is often the first "place" that a potential customer interacts with a business, the first impression. When developing or redesigning a website, we focus on the goals of the client and use modern web design techniques to achieve those goals. Ultimately, we are determined to make sure that our clients are fully satisfied with the end result.
SALES-FOCUSED WEBSITES
Although every company has different goals, a majority of our clients want their website to be a lead-generation and sales tool. Our focus is mainly on sites that help businesses grow through sales or gaining the attention of potential clients.
PROCESS & TIMEFRAME
PLANNING STAGES
Solid web design happens due to planning.
- Design Interview - This conversation helps us understand more about Compass Conversions, their clients, and the clients that you want to attract. We will discuss what your goals for the website are as well sharing any design ideas/preferences.
- Copywriting and Content - We develop copy that speaks in the "voice" of your brand. We also incorporate any copy that you provide as well. Any photos to be used on the site will be gathered at this time as well.
- Wireframe/Mock-Up Presentation - Taking the feedback from the Design Interview, we develop a basic wireframe and mock-up of the website. This ensures that we are headed in the right direction before we begin development of the website.
"Give me six hours to chop down a tree and I will spend the first four sharpening the ax"
DESIGN STAGE & LAUNCH
Using everything we've gathered, your website is built. We'll review the site together and go through the details in accordance with the objectives originally set. Any changes are made at this stage. Once the changes are complete, the site is ready to launch.
On average, the timeframe for the entire process is 2-4 weeks.
GENERAL ITEMS/ELEMENTS OF YOUR NEW WEBSITE
- Homepage CTA - A solid Call-To-Action which helps potential customers through the sales funnel.
- Focused Paragraphs - Websites are a visual medium in which most people do not want to read long-form paragraphs. All copy is designed to be easily read and visually pleasing.
- Contact - Both contact forms and clickable links to email and phone will be placed logically throughout the site. This allows potential customers further down the sales funnel to easily reach out to you.
- SEO Content - Content is developed that enhances the opportunity for people to find Compass Conversions through the various search engines.
TESTIMONIALS FROM OUR CLIENTS
"When it comes to web design and marketing…let’s just say I’ve vetted them all. Having worked in Communications for years, I’ve collaborated with all types!
Want someone who knows what questions to ask to help you bring your ideas to life? Need someone on your team that is diligent and knows how to create AND drive the direction of your project- with marketing and project management expertise?
I find Matt with Blue Mosaic Marketing Solutions to have a real standard for what he produces AND he’s FUN to work with! Can’t ask for a better combo than that!" - Erica Averion, Heart Hustle Happiness
"Get the technical details right, but do it in a beautiful, creative way that conveys a message and is an efficient user experience. And that's just the website design. Full-service marketing strategy and business development with an eye towards artistic expression." - Jennifer Graham, Temple College Foundation
PRICING - $900
Services included:
- A fully customized WordPress website (not from a premade theme)
- Fully mobile responsive
- Copywriting services
- An initial Search Engine Optimization of all content
- Graphic Design Services as they relate to the website
Additional Plugins: Any additional plugins needed for the site are not included and are charged at cost. This is typically not needed and will be discussed during the planning stages.
Basic Hosting
- WordPress Website Hosting through Siteground
- Free SSL Certificate*
- Unlimited Email Addresses w/1GB Storage
- Additional Web Design/SEO Enhancement/Maintenance Available at an hourly rate
- Licensed use of one of the best page builder WordPress plugins
- Free plugin to speed up website
- Only recommended if you have a webmaster to maintain the site
Smart Hosting
- WordPress Website Hosting through Siteground - a leader in the industry
- Free SSL Certificate*
- Free plugin to enhance website performance
- Unlimited Email Addresses w/2GB Storage
- Up to 1 Hour Monthly of Web Design/Development Services/SEO Enhancement
- Additional Web Design/Development/SEO Enhancement/Maintenance After 1 Hour Available at an hourly rate
- Site maintenance to ensure all plugins and themes are up to date
- Monthly Backups of Website
- Licensed use of one of the best page builder WordPress plugins
Ultimate Hosting
- WordPress Website Hosting through Siteground - a leader in the industry
- Free SSL Certificate*
- Unlimited Email Addresses w/4GB Storage
- Up to 2 Hours Monthly of Web Design/Development Services/SEO Enhancement
- Additional Web Design/Development/SEO Enhancement/Maintenance After 2 Hours Available at an hourly rate
- Site maintenance to ensure all plugins and themes are continuously up to date
- Google Analytics Dashboard Included
- WP Rocket Speed Optimization Plugin Included
- Weekly Backups of Website
- Licensed use of one of the best page builder WordPress plugins
NEXT STEPS
Please let me know what questions you have and if you'd like to proceed with Blue Mosaic Marketing Solutions redesigning the Compass Conversions website. Thank you for your time.
Matt Siegel